Copy Informed by What Works

Having qualified as a solicitor in 2006, which gave me a strong grounding in structured thinking and clear written communication. Although I chose not to continue in legal practice, the skills developed during that time continue to shape how I approach freelance copywriting work today.

I moved into professional recruitment, where I first saw how effective copy supports real business needs. Writing job descriptions, employer messaging, and candidate profiles showed me how language influences understanding and trust. This experience helped me develop a practical approach to business copywriting, grounded in day-to-day commercial environments.

After the financial crash in 2008, I transitioned into tech sales, working with multinational organisations, startups, and scale-ups. During this time, writing became central to how I maintained relationships and communicated credibility online. This included blog posts and articles, clear website copy, and supporting sales and marketing materials used across digital channels.

When in-person meetings became less common during Covid, written communication took on even greater importance. I relied on a consistent mix of LinkedIn content, blog writing for SEO, and email newsletters and campaigns to stay connected with existing contacts and to build new relationships. Alongside this, I worked on case studies and customer stories that reflected real experiences rather than promotional language. Using these channels together encouraged steady engagement and inbound enquiries over time.

Today, I provide freelance copywriting services for businesses that need clear, joined-up content across multiple platforms. This includes website copywriting, long-form blog content, email communication, and practical sales and marketing materials that support ongoing business activity.

My work is informed by experience across law, recruitment, and technology, and focuses on helping organisations communicate clearly and consistently across their digital channels.

If you are looking for a freelance copywriter who takes a considered, experience-led approach to omnichannel copywriting, this is the perspective I bring to my work.